Google Cuts Its Marketing Budget by Half

COVID- 19 has affected millions of businesses worldwide. In a recent email to Google employees, Sundar Pichai has disclosed Google’s reaction to the global pandemic.

With downsizing economies, the earnings from paid ads has also collapsed significantly. This is the reason why Google is cutting its marketing budget by 50% for the latter half of 2020.

This report comes less than a week before Google is expected to discuss its financial results for the first quarter of 2020.

The email read as:

“There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, have been asked to cut our budget by about half for H2.”

However, the email also hinted that Google will not hold back investment in areas where businesses need Google’s support for their survival and growth.

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