Is SEO Dying in 2020? Is SEO Worth It in 2020?

We all know how dynamic SEO has been and the regular algorithms that are affecting the marketing strategies in the past few years. Understanding the time it takes any business to rank on Google, there have been steady thoughts that SEO is dead this year. What do YOU think? Is SEO dead?

Now you might be starting to think that you should drop your idea of investing in SEO. But well, here’s what we think. And here’s what we found that might scare you a little more.

You can no longer play with the Google algorithms which changes every day it is difficult to pull strings with Google. This results in delayed outcomes and a lot of hard work that gives an understanding of the audience that SEO is dying. So, what are your thoughts on this subject?

Is SEO dead?

Well, there are no chances for the SEO to die. SEO would be dead when digital marketing would end, which is probably never going to happen. Speaking of the statistics, there are a few things that explain SEO will never die.

Do you know of the number of searches on Google every day?

You’d be amazed to know that around 2 trillion searches happen a day. With more than a billion blogs on Google, it is a quite difficult rank all the websites. But this doesn’t mean SEO is dead. Take an example here: when we type “What is SEO?” on Google, here are the results…

So you see, there are about 62, 70, 00,000 results on Google to explain “what is SEO?” Supply is higher than the demand which is why it is difficult to rank your business in less time. So now you understand it is not what you think, but the opposite.

SEO is not dead but how do we know?

So, as we discussed above, metrics might not favor you and it doesn’t mean that SEO as a channel is dead. There are numerous marketers who are doing great when it comes to getting the expected traffic for their business website. Rather, they are still growing their web traffic with the best SEO strategies that are working well for them.

Google is still helping countless businesses to grow their traffic every day because some businesses are using the right SEO strategies.

Google catches everything from everywhere

If you think Google is caching your websites, you are wrong. Google is also reading through your social media accounts as well. Google is crawling your social media accounts and no doubt this also helps Google to give you little ranking.

No matter how hard you try to keep you away from social media, you still need to work upon it harder than you can think. This would not only help you index your site but brand building is another catch with it which will somehow help you better your ranking.

Google will show you what you like

Let’s understand through an example. Consider searching “best grilled sandwich”, this is how the result would be like:

Check back after 40-45 minutes, the result will change to below search:

With the assumption of Google being dead, it is working upon the algorithm to offer an unmatchable user experience. Backlinks, SEO metrics, and keyword density is an old part of the story but the user experience is something that is never going out of trend.

Consider a website that has countless backlinks and the users don’t like them; the website is not going to rank for a long time. If you are looking for something on Google and clicked the website on number 2 or later, after an hour or two when you search the same that website will rank on the top. You are the one to adjust the Google ranking because you are the user.

This is what we mean by saying “Google will show you what you like”.

For Google, users are important before anything and if your website is able to do that, you steal the rankings.

Niche-specific websites will rank

You might be the best SEO Company in India but if you are writing everything on your website, Google is not going to call you for the in-house party.

Do you remember the one-stop-solution About.com?

It had everything you wanted but Google didn’t like it. Quite obviously, you cannot rank for everything you do. This gave their business a red alert and it almost died. Let’s see why the business failed:

• As discussed, the business didn’t focus on one but multiple niches. You could find anything and everything.
• The content wasn’t impressive and there was no in-depth information.
• They added a lot of content that people hardly read.

The next thing they did was to specify their website to one vertical and let the other verticals go to another website. Here’s what they got:

• Great traffic
• Better ranking
• Growth in revenue to 140%

Personalization is the new trend

Being the best SEO Company in India, if you are not offering a personalized experience to your users, Google might take the tag from you.

When you search for something on Google, your results are different from that of your friends. Ever wondered why?

This is because Google is personalizing your experience on the browser. Based on your experience and past searches Google tries to personalize your future searches.

SEO is not dead but changing

‘Countless digital marketing Companies near me but none is able to rank my business.’ This is what you generally think when looking for search engine optimization services in Delhi. The reason is, they are unable to understand the changing algorithm of Google.

CTR is going down and Google is changing its algorithm every day just to make sure that the users get the best experience online. It is our business that has to adjust as per the algorithms.

It’s no more typing ‘digital marketing Company near me’ but look for the SEO experts who are well-versed with the changing trends in Google. Watch your steps on Google or it will take away your traffic in no time.

 

FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/blog/is-seo-dying-in-2020-is-seo-worth-it-in-2020/