Top Digital Marketing Myths that you should know in 2020
It is a matter of time.
Back then nobody knew what exactly digital marketing is all about and it is today when everybody wants to market their product and services digitally.
Isn’t that strange, how close we’ve become?
But, that doesn’t really mean anyone would do anything when it comes to digital marketing. It needs time and research with which comes the right strategies to take any business forward. It is an easy but complex industry where you know what to do but without the right process, competitors will take you down with the tides.
If you are reading this article as a marketer you need to understand and differentiate between the right and wrong of the marketing process. This brings us to our discussion: the top digital marketing myths that you should know before 2020 starts. Let’s get ahead of them.
#1 Myth – Got the top rank; stop marketing
The biggest myth in the marketing industry!
Would you stop going to the GYM once you have become a bodybuilder?
I don’t think you would. The same goes for digital marketing. You would have connected with the best digital marketing company in Delhi and you are finally on the first page of Google in six months of hard work and you tell them to stop. You’d be doing the biggest mistake of your life and here’s a list of achievements you’d probably lose:
- The top-ranking of course.
- The money you put in the SEO.
- All the content you have put on the websites and for off-page.
- The efforts
Can you seriously afford to lose these gems?
Go ahead and call your SEO Executive to stop their activities and see for yourself.
#2 Myth – Traffic is Conversion
Big NO!
Another myth that people believe in. Traffic only brings leads and never converts them, it’s you play the later role.
You have to put some extra efforts to capture that lead and turn it to a client. We all have heard that quantity doesn’t mean quality which is true.
You might have good traffic on your website but you aren’t probably sure if that’s bringing quality leads. You need to figure out the reason, why you have traffic, is it because of the blogs or any free gift. Whatever it is, make sure that you invite conversions by offering them something better. Give them the reason to convert and not just become a visitor. Connect with the best digital marketing company in Delhi and try to make it better than before.
#3 Myth – SEO is a quick thing
Seriously!
Actually yes, there are countless people who believe SEO can be done overnight. Stop believing that, it’s not at all true. If you know a digital marketing company in Delhi, you must be clear about how the process works. SEO takes time; someone is creating your presence online. The journey of business to a brand is not easy and never small.
Even a plate of Maggi isn’t ready in two minutes, we all know that well so why SEO?
Give time to anything and see how it comes out with the sweetest fruits; a universal truth. If you are struggling to find the best digital marketing company in Delhi to get done with SEO, here we are.
#4 Myth – More Content will build your brand
It does but not if you write anything.
Can you expect a wrongly fixed (broken) toy car to move?
Never!
Follow the process and everything will work the right way for you. What people do these days is that they simply write content and expect it to work for them the way they want. It would never work that way. If you are filling your website with a lot of content without the correct keywords, Google won’t see you anywhere. Content means well researched written material that fits the website and carries the right set of keywords that would do their job.
If you write a 2000W blog with hardly any keywords that are not researched upon well, it is doing no good to your brand. But, on the other hand, if you are writing a 500W word with a set of researched keywords for your niche, it will help you rank on Google.
#5 Myth – Bing and Yahoo are not important
Wrong again!
So basically, what happens is, Google is definitely more important but there is a part of the population that uses other search engines as well. Just like Google, Bing and Yahoo are equally important and Bing is preferred for B2B business. If possible for your pockets, spend 70% for Google and 30% for the other search engines. You can invite a lot of traffic from the other search engines as well.
Benefit from the best practices of digital marketing
All the above-listed myths are not exactly incorrect but in some ways, they are. So, to get a better understanding of all, it is important that you read the complete article carefully. This will help you get through with all the efforts that you need to put in your digital marketing practices. If used the right way, digital marketing can help grow your business in the direction you desire.
Complimented with the best digital marketing company in Delhi, you can take your business to the heights it deserves. Connect with our team and know the right marketing strategies that can benefit your business.
For Original Source -
https://www.netqubeprojects.com/blog/top-digital-marketing-myths-that-you-should-know-in-2020/
How to Prepare for Pay-Per-Click in 2020?
So, what’s your plan for Christmas this year?
While there are many busy finding the best holiday package, PPC advertisers are finding the best techniques to make their display campaigns a great success.
It is going to give you great results if you also gear up for PPC advertising and prepare yourself for 2020. If you are not sure which direction you should take, here are some suggestions for you.
#1 Audience Segregation
Whether in PPC or any other social media campaign that you ought to run, it is important to segregate your audience for those who contact you online on your website, CRM database, through your social media or YouTube channels. So here’s how you can differentiate between them:
- Based on the URLs that they have visited.
- Find out how they interacted with you like if they have made a purchase.
- If there are any videos that they have watched.
Categorize your audience based on the multiple factors like listed above. As you gather more and more data, it will become difficult for you to find out where your audience came from. Note the below listed specific categories that are considered important while segregating your audience.
- What kind of users follows you and why do they leave?
- What interests your audience?
- What are the age groups and gender of your audience?
- In which demographic group do they fall?
- What devices are they using to search for your products?
- What are the keywords that they are using to find you?
- What is their purpose to visit your website?
#2 Data Studio
Do you know about Google’s data studio?
It is the most amazing way to connect your data sources with your reporting directly. Rolled out in the year 2016, it has become better with every day.
Data Studio is especially for those who are still reporting to their clients or executives via complicated Excel sheets. They not just look great but can save you the time you can put in more productive activities. It allows you to customize your reports as per your clients’ preferences and if you wish to change your data for a particular date, simply change the data and voila.
There is no risk of any data errors because these reports are automated. If you are conducting a PPC campaign, you can highlight your leads, the cost, impressions, and the CTR. It not only pulls data from Google Ads but from Analytics as well. If you are not familiar with the term, you can also try an online course for Data Studio through the Google Analytics Academy.
#3 PPC Automation and Management
Everything is getting automated so why not PPC advertising in 2020?
If we take a quick look, here’s what we see:
In PPC Optimization: Automating the capability to find the loopholes or the opportunities in the PPC account to improve it.
Account Management: Automating the rules in your account to handle bidding and regular account management tasks.
2019 has not seen much of the automation in the digital marketing industry. Pay-Per-Click advertising services are yet to see automation. So, if you are looking to automate your PPC advertising, hit the call now button and get the best digital marketing services in India.
#4 Voice Search 2020
Marketers have predicted that 2020 is going to be the year of VOICE searches. People are not likely to type to search for something but simply say it. Does it mean something for PPC?
Of course, it does.
When people interact with SIRI or Google Assistant, that will be matched with the conversational phrases in your content only if they are found or someone else is going to take it. Undoubtedly, we are a little away from paid searches in voice search but it is surely going to benefit you if you are into organic results.
What are you waiting for?
If you are getting ready for 2020 PPC searches, get your way to NetQube Projects because our team is ready for the all-new trends of 2020.
#5 Visual Search 2020
What do you think about a photo search?
Remember adding a photo to Google and asking where does it belong?
Yes, we did this before. Well, it is not new to the users but it’s still happening.
We all know about Tik Tok, Snapchat, Instagram, Facebook, and Twitter marketing. Even Bing has introduced the visual search. So, basically, 2020 is going to be the year full of automation, voice, and visual marketing.
Are you ready for 2020?
For digital marketing services in India, call us now.
For Original Sources - https://www.netqubeprojects.com/blog/how-to-prepare-for-pay-per-click-in-2020/
Best Digital Marketing Services in India – NetQube Projects
What makes us the best digital marketing company in Delhi?
- We offer you the best internet marketing solutions taking care of your business needs and pockets.
- Your goal is the success motto that allows us to work hard for YOU.
- Our years of experience give us the greed to see more businesses grow.
- Creativity is in our nerves and this is something that makes us offer the best digital marketing services in India.
Digital excellence resides in us
No matter what, we never let your business hamper in terms of growth. NetQube believes in perfection and this is the reason we consider every project our top priority. Internet marketing is something that can make or break your business and something that we excel in.
Our clients trust us with whatever we do for their business and this is why they do not ask our process. They know that we are cooking something best for their business to grow in less time. We believe in delivering results worth noting and we do everything to live by it.
NetQube Projects is a digital marketing agency that has a bunch of creative and result-oriented marketers accompanied by a team of renowned writers and designers. We stand out for our internet marketing services because of our team.
We drive ROI at NetQube Projects
Is ROI something that you look for?
Time to speak to our marketing expert at +91 – 7978068306 and we assure you the best. When you loosen your pockets we make sure that you get the best digital marketing services in India. We are known to drive growth and ROI to businesses. NetQube Project specializes in driving revenue growth with our digital marketing services.
With long-term experience in internet marketing, we make sure that you never have to get back and look for another digital marketing company in Delhi. Each of our team members specializes in their field and this is why we take pride in offering you the best internet marketing solutions.
Customer’s business growth is our top priority – always and forever. We regularly update our digital marketing strategies to keep intact with the latest Google algorithms. It is important to ensure consistent ROI to your business and this is our highest priority. Our dedicated marketing team works closely with your business associate to analyze your competition and find out the best solutions. We work on every possible marketing channel to market your business and drive results.
With a high-end competition and tough Google algorithms, it is important to beat your competitors and stay at the top of the Google results. But why worry when our experts take pride in offering you unmatchable solutions.
Digital Marketing Services we offer
If you are planning to call us, just take a quick read through the below services that we offer and you can make up your mind. Check them out:
- Crafting a responsive website
- E-commerce website
- Content writing
- WordPress website creation
- PHP Web Development
Search Engine Optimization (SEO)
- Optimization for Google
- Optimization for Bing
- Yahoo and other search engine optimizations
- Google Adwords/PPC
- Bing/Yahoo Ads
- Twitter Ads
- LinkedIn Ads
- Web Analytics
- Remarketing
- Branding
Inbound Marketing
- Content Marketing
- Social Media Marketing
- Email Marketing
- Blogging
- Lead Generation
Connect with us!
You might be wondering, why everyone sorts of forces you to buy their internet marketing services. But, we never push our services on you; it is just that we do not want to let you fall in a marketing trap. We offer packages that are clearly defined and support your business in every way.
Are you ready to discuss the complete digital marketing solutions for your business?
It is time to speak to marketing experts to get the best digital marketing services in India at NetQube Projects.
Quick Digital Marketing FAQs
What is digital marketing?
Digital marketing plays an important role in every business by making your customers aware of your brand digitally and further promoting them.
What are the aspects of digital marketing?
Digital marketing includes various aspects like web designing and development, search engine optimization/marketing, copywriting, email marketing, social media optimization/marketing, and PPC.
How do digital marketing companies in Delhi help businesses?
Before starting the process, any digital marketing agency understands the marketing requirement of your business. To drive results, we create result-oriented strategies for your business growth.
For Original Source -
https://www.netqubeprojects.com/blog/best-digital-marketing-services-in-india-netqube-projects/
